Vistara announced enhancements to the ‘wellness experience’ it offers onboard including addition of a host of relaxing audio-visual content to its in-flight entertainment offerings and introduction of amenity kits by Forest Essentials. These new additions, along with Vistara’s new boarding and landing music, and healthy meal options, are aimed at giving a holistic wellness experience to customers onboard.
The airline has added over 17 hours of ‘wellness-focused content’ to its in-flight entertainment (IFE) system across its fleet. It includes tracks for guided meditations, soothing music, sleep-inducing stories, and more to help reduce common in-flight discomforts of its customers while elevating their overall flying experience. Powered by Shyft, a renowned health and wellness app, the exclusive content has been created and curated by certified professionals to help passengers ‘Feel the Pause’ and fight fatigue, lack of sleep, stiffness of muscles, fear of heights and turbulence, anxiety, etc.
Vistara also announced that it will offer specially curated Forest Essentials’ luxurious, ayurvedic ‘wellness amenity kits’ to business class customers on international, long-haul flights starting 01 August 2022. With natural, seasonal, pure, and fresh ingredients used to formulate products, the kits, along with ‘Feel the Pause’, are part of the conscious efforts Vistara is making towards offering a holistic, wellness experience to its customers on board.
Commenting on the update, Deepak Rajawat, Chief Commercial Officer, Vistara, said “We are excited to bring more elements of delight to our customers, and enhance their journeys. As we continue to find ways to elevate premium travel experiences, we are proud to become the first Indian airline to offer special ‘wellness-focused’ IFE content in partnership with Shyft, and partner with the home-grown luxury brand, Forest Essentials for exclusive amenity kits. We are sure that our customers will appreciate these enhancements, and these will become yet another reason for them to enjoy travelling with India’s finest full-service carrier.”
Pooja Khanna, Founder, Shyft said, “We’re delighted to partner with Vistara to launch ‘Feel the Pause’ and bring our expertise in health and wellness to add to the wonderful flying experience. Shyft’s videos for stretches, sleep stories, breathwork exercises and meditation will help flyers relax their body and mind, improve sleep and aid work.”
Samrath Bedi, Executive Director, Forest Essentials said, “Today’s traveller is looking for carefully curated and thought-out experiences that are distinct, while being efficacious. They are actively embracing purpose and sustainability-driven products, to support environmental causes. With the raised awareness around climate change, there has been a sharp rise in the demand for skincare and especially wellness products. Consumers are more selective and prioritise brands who value transparency and are purpose-led, something that has been inherent in the DNA of Forest Essentials since its inception, almost 20 years ago. Keeping this in mind, we have curated unique wellness offerings for the Vistara traveller, while coming together with another ‘Made in India’ brand, to offer a truly world-class experience.”